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The all-new 2018 Mitsubishi Eclipse Cross is “a classic reborn”

By Product Expert | Posted in Mitsubishi Eclipse Cross, Mitsubishi News on Saturday, May 12th, 2018 at 9:58 am
The all-new 2018 Mitsubishi Eclipse Cross is "a classic reborn" with image of the crossover in a dark room and text saying "The Mitsubishi Eclipse Reborn"

The Classical Rebirth of the Mitsubishi Eclipse Cross 

With a dynamic and memorable marketing campaign, Mitsubishi is showing off how the all-new 2018 Mitsubishi Eclipse Cross is “a classic reborn.”  In the past, the Eclipse sports car was popular, iconic and was fun to drive; now, it has been reborn with the same reputation but in a convenient and stylish crossover. 

[View Our New Mitsubishi Eclipse Cross Inventory]

“Eclipse Cross is not your typical crossover; it is defiant and clever and offers savvy show-and-tellers a vehicle that’s loaded with style and features at a great price that demands to be seen much like this campaign.”
– Francine 
Harsini, chief marketing officer, MMNA 


With its new look and upgraded performance and features, the 2018 Mitsubishi Eclipse Cross is drawing attention throughout the country.  That’s why Mitsubishi Motors North America, Inc., has created a new, invigorating campaign to advertise the rebirth of the Eclipse into the Eclipse Cross.  Featuring would-renowned musicians, violinist Damien Escobar and pianist William Joseph, the 2018 Eclipse Cross is shown off with the musicians’ creative version of the popular classic rock song “I Wanna Rock” by Twisted Sister. 

[Learn More: 2018 Mitsubishi Eclipse Cross Performance & Efficiency]

You are also able to see solo performances of Escobar playing his violin and Joseph playing his piano in shorter Eclipse Cross commercials: 

William Joseph

Damien Escobar

The 2018 Mitsubishi Eclipse Cross is outfitted with plenty of versatile passenger and cargo space, so it can accommodate many different lifestyles.  Keeping with its fun-to-drive legacy, the crossover utility vehicle is equipped with 152-horsepower, 1.5-Liter L4 turbocharged engine that can be matched with the available all-wheel drive system from Mitsubishi.  Along with the efficient engineering and flexibility, the crossover offers drivers many premium features and amenities that allow it to stand apart from the competition. 

For more information regarding the 2018 Mitsubishi Eclipse Cross, you can stop by our dealership or contacts us online or by calling 877-891-4781. 

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